Shubh's concept of “purposeful housing for special sectors of society” has been created to honor and nurture niche segments. Currently focusing on special sectors of society like women, senior citizens and defence personnel, etc., Shubh initiatives offer a unique advantage to these special sections - ownership and a conducive lifestyle exclusively for members of these categories. Shubh debuts a novel and unique concept - the concept of value homes for deserving and frequently overlooked contributors to society. Shubh projects will provide homes which not only suit pockets, but also the basic and specific needs of its homeowners.