Oberoi Realty is making waves in the luxury and ultra-luxury real estate segments in Mumbai, showcasing its robust performance and growth potential. According to a report by Axis Securities, the company’s consistent pre-sales growth is attributed to its strong brand positioning and the increasing demand for high-end residential properties.

Key Highlights:

1. Luxury Segment Dominance: Oberoi Realty continues to capture market share in Mumbai's luxury and ultra-luxury housing markets, leveraging its reputation for quality and exclusivity.

2. Pokhran Road Project Success: The company has experienced significant traction for its project on Pokhran Road, indicating strong consumer confidence and demand.

3. Strategic Expansion Plans:

   • South Mumbai Launches: Upcoming projects in South Mumbai align with the company’s strategy to cater to affluent buyers.
   • Delhi Region Expansion: Plans to enter the Delhi NCR market signal growth ambitions in premium housing, tapping into the region's high absorption capacity for luxury homes.

4. Stock Performance: The brokerage has initiated coverage with a buy rating and a target price of INR2,560. Shares have already risen by 6% to INR 2,281 reflecting investor optimism.

Oberoi Realty's strategic focus on high-end real estate, coupled with planned expansions into lucrative markets, positions it as a formidable player in India’s luxury property market. The company’s ability to align its offerings with market demand underscores its potential for sustained growth.